For organisations with the environment at the heart of their agenda, there is no better colour than green to adopt for a logo. The same goes for farmers and cooks who want their goods to be seen as fresh and wholesome.

When you come to think of it, almost every green colour name refers to something that occurs in nature. Think grass, apple, jungle, olive, lime, sage, mint, emerald and jade. If you want to demonstrate your eco awareness, use one of these shades at home to help to summon up positive green feelings.

Featured colours